Privacy Statement

REALTRAK is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the REALTRAK Web site and governs data collection and usage. By using the REALTRAK website, you consent to the data practices described in this statement.

Collection of your Personal Information

REALTRAK collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. REALTRAK also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by REALTRAK. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by REALTRAK for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the REALTRAK Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through REALTRAK public message boards, this information may be collected and used by others. Note: REALTRAK does not read any of your private online communications.

REALTRAK encourages you to review the privacy statements of Web sites you choose to link to from REALTRAK so that you can understand how those Web sites collect, use and share your information. REALTRAK is not responsible for the privacy statements or other content on Web sites outside of the REALTRAK and REALTRAK family of Web sites.

Use of your Personal Information

REALTRAK collects and uses your personal information to operate the REALTRAK Web site and deliver the services you have requested. 

REALTRAK does not sell, rent or lease its customer lists to third parties.

REALTRAK does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

REALTRAK keeps track of the Web sites and pages our customers visit within REALTRAK, in order to determine what REALTRAK services are the most popular. This data is used to deliver customized content and advertising within REALTRAK to customers whose behavior indicates that they are interested in a particular subject area.

REALTRAK Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on REALTRAK or the site; (b) protect and defend the rights or property of REALTRAK; and, (c) act under exigent circumstances to protect the personal safety of users of REALTRAK, or the public.

Use of Cookies

The REALTRAK Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize REALTRAK's pages, or register with REALTRAK site or services, a cookie helps REALTRAK to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same REALTRAK Web site, the information you previously provided can be retrieved, so you can easily use the REALTRAK features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the REALTRAK services or Web sites you visit.

Security of your Personal Information

REALTRAK secures your personal information from unauthorized access, use or disclosure. REALTRAK secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure.

Changes to this Statement

REALTRAK will occasionally update this Statement of Privacy to reflect company and customer feedback. REALTRAK encourages you to periodically review this Statement to be informed of how REALTRAK is protecting your information.